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Steve Bellamy, founder of the Tennis Channel to launch The Ski Channel
Steve Bellamy, founder and former president of The Tennis Channel for seven years, announced today that his company, Atonal Sports and Entertainment will launch The Ski Channel as early as the 1st quarter of 2008. Bellamy also announced that The Ski Channel has entered into a long-term affiliation agreement with Time Warner Cable.

The Ski Channel is an original, advertiser-supported network with distribution on video on demand and multi-media platforms. Programming will feature entertainment, reality, news, destination, travel, real estate, equipment, instruction and magazine shows, as well as professional mountain sport events.

“The wide variety of subject matter requires an ‘on demand’ platform,” said Bellamy. “The mountain world is an industry with over 30 million enthusiasts, 500 resorts, 60 million annual visits and $10 billion of yearly resort and travel spending.

The channel has reached charter-advertising agreements with a number of top brands including Panasonic, Mirage Resorts, Marquis Jets, and Fender Guitars.

The Ski Channel is the only cable television network devoted to the wide variety of year round mountain activities such as skiing, snowboarding, hiking, biking, backpacking, climbing, etc, along with many off-slope activities. The content will offer magazine shows, reality shows, movies, events, and shows that focus on destination travel, equipment, instruction, real estate and more.

Bellamy is ceo and founder of Atonal Sports & Entertainment. He is the founder of The Tennis Channel television network where he was president for seven years. The Tennis News “Person of the Year” award is named “The Bellamy” in his honor. Atonal Sports & Entertainment owns tennis and golf facilities including: Palisades Tennis Center, Westwood Tennis Center, Van Nuys Tennis Center, and the LA Golf Academy.