The Women’s Tennis Association
(WTA) launched today the "Road To Singapore", a
season-long campaign which will see the WTA stars
through their journey from the beginning of the year to
its culmination during the season-ending WTA
Championships in Singapore. For the first time in
the 44-year history of the WTA Championships, a city in
Asia-Pacific will host the prestigious year-end event,
which will take place during October 17-26, 2014, and
Stacey Allaster, WTA Chairman &
CEO commented: "The entire WTA organization is excited
about the debut of the "Road to Singapore" with today’s
launch. The fans of women's tennis are the lifeblood of
our organization and we look forward to hosting the best
WTA Championships fan experience in our history and
providing extraordinary access for our fans across all
platforms, creating a closer bond with the WTA stars."
"I am starting my 2014 season
today, but I’ve already made qualifying for the WTA
Championships one of my biggest goals,” said Serena
Williams, WTA World No.1 and four-time WTA Championships
winner. "I am really excited about the WTA
Championships being held in Singapore for the first time
as it's an amazing city that I’d like to visit. Women's
tennis is definitely growing and becoming more and more
global each year."
WTA's strategic priority of
growing the women's tennis brand and tournament
footprint in Asia started in 2008 with the opening of
its first office in Beijing and upgrading the China Open
to a Premier Mandatory event. With the addition of
Singapore as the Championships host city, 17 events will
be staged in the Asia-Pacific market in 2014.
Since 2008, attendance, broadcast and digital exposure
have set new records in the region which has expanded
the WTA’s fan base.
The WTA Championships will be
staged within the state-of-the-art $1.3 billion
Singapore Sports Hub and will be transformed into an
international sport entertainment spectacle,
significantly upgrading the fan experience with the
introduction of new events, including exhibitions
between WTA's Rising Stars and Legends, daily fan
festivals, business conference, industry forums, music
events and a VIP Experience that will provide the most
inspirational and exciting WTA Championships experience
in the history of the WTA.
he fans of women's
tennis will have the opportunity to get closer to their
favorite stars and the Championships via a season-long
"Road To Singapore" journey. Throughout 2014, fans
can be fully engaged with the Championships and WTA
Stars' journeys to Singapore by visiting the newly
launched Championships website
and becoming "A Road To Singapore Insider".
Through the dedicated platforms, newly launched for the
"Road to Singapore" adventure, fans will enjoy an
unparalleled access to their favorite players'
season-long journey, including enhanced editorial
coverage across all platforms.
To further support the investment
in Southeast Asia, the WTA is opening an office in
Singapore and has appointed
Ryan Sandilands as the regional CEO of Asia-Pacific.
Sandilands and his team will be responsible for driving
WTA's growth strategy throughout Asia-Pacific, including
business development, operations, government relations,
media distribution; and executing a commercial strategy
to drive revenues across all markets in the region.
will host an official launch of the WTA Championships
and "Road to Singapore" in market on January 27, 2014
during which WTA Chairman & CEO Stacey Allaster, in
addition to a WTA Star and Legend, will officially kick
off the Championships for local fans and commercial
partners. The details of the Championships events
programming and fan experience will also be revealed at
that time. The WTA is working closely with the
World Sports Group, the Singapore Tourism Board and the
Singapore Sports Council on delivering the best
Championships in the WTA history.
The WTA Championships was the
most-watched WTA event of 2013, setting record broadcast
and digital audience milestones with coverage in 170
countries via 50 broadcasters and 1,000 overall hours
produced, which includes live matches, match replays,
and player highlights. The 2013 WTA
Championships set new records for fan engagement earning
15 million more fans across social media during the
three years in Istanbul, with more than 150 million
reached via #WTAChamps.
Singapore will become the ninth
different city to host the WTA Championships following
Boca Raton (1972-1973), Los Angeles (1974-1976,
2002-2005), Oakland (1978), New York City (1977,
1979-2000), Munich (2001), Madrid (2006-2007), Doha
(2008-2010) and Istanbul (2011-2013).
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