Eugenie Bouchard has become one
of the players most sought-after by agencies, with
IMG saying that it is trying to sign up the 20-year-old.
IMG ''would love to represent
Eugenie Bouchard,” Fernando Soler, head of tennis for
the agency, told Bloomberg.
''We’ve been in touch
He identified a combination of
elements which give her significant commercial appeal.
“She is talented, she is beautiful, she has a very nice
personality, she has a strong domestic market, she has
international appeal,” he said.
enter the top 10 this week following her appearance in
the Wimbledon final. Despite a straight-set defeat to
Petra Kvitova, the telegenic blonde was big news during
the fortnight, being featured prominently in British
newspapers and media as well as her nation of Canada.
The competition is fierce because Bouchard's
contract with Lagardere Unlimited is up for renewal this
year. Even as IMG expresses interest, Sam Duvall, who
represents Bouchard, said the agency wants to keep its
newest big name player.
Duvall has described
Bouchard as having ''the ability to be more marketable
than Maria,'' referring to Maria Sharapova. Sharapova is
represented by IMG and is the world's highest-earning
female athlete, pulling $23 million a year.