The Women's Tennis Association (WTA) announced the
launch of WTA TV developed by Xerox, an interactive
viewing guide that will allow fans to track the latest
broadcast information for WTA Premier events based on
users' locations. WTA TV developed by Xerox
can be found
In 2013, WTA tournaments were broadcast in 164
international markets, showing more than 400 matches
from 22 Premier events. The introduction of WTA TV is
aimed to empower the fans and create a more
user-friendly experience when following the tournaments
throughout the year.
"Since Xerox has joined
the WTA family as a partner, they’ve brought the fans of
women’s tennis closer to our stars and enriched the fan
experience," said WTA Chairman & CEO, Stacey Allaster.
"For fans who travel, they’ll never have to wonder again
what channel is covering a WTA tournament. Now,
with a simple click, they’ll know."
"Xerox and the WTA are always considering natural ways
to help each other achieve business objectives and
amplify reach. It’s the essence of our partnership,"
said Jon Levine, Vice President, Xerox Global
Experiential Marketing. "WTA TV is just one proud
example of a program we were able to develop for our
partner through the services that Xerox has to offer.