Changes Made In Memphis ATP Event

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Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.

Memphis Open Tennis News

More details have been revealed about the buyers of the ATP tournaments Memphis and Atlanta, which were originally purchased by Jerry Solomon of StarGames, in association with an unnamed equity fund.

The equity fund is now known to be GF Capital Private Equity Fund, which has formed GF Sports LLC, a new company that will run the two events with Solomon as CEO.

The Memphis event still has no title sponsor but will have a presenting sponsor, for the second year in a row, and is making changes to its scheduling to increase attendance. There will be two sessions beginning at 3 pm, and one in the evening with courtside champagne tables in addition to suites and boxes.

Tickets for regular seats are $10 to $50, a further reduction to previous years. Premium sales have been good, with 100 boxes and all but two suites sold.

New ownership has reinvigorated the tournament, according to officials, with the event having problems attracting top players and spectators since it became a 250 event and stopped having other American events in the surrounding weeks. The USTA stepped in and bought a portion of the tournament to prevent it from moving elsewhere a year ago, before selling to the group led by Solomon.

“They’’ve challenged us to be bigger and better,” said Erin Mazurek, tournament director. “Their deep knowledge and history of this tournament, combined with their leverage within the tennis community, has immediately impacted the scope of everything we are doing.”

The tournament is also adding new music and interactive sponsor elements on the grounds.

Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.