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Tennis Europe & HEAD Extend Partnership
Tennis Europe and HEAD will celebrate ten years of cooperation after the two organizations announced a further two-year extension...
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TAMKO Building Products Signs Isner
TAMKO Building Products announced that it has signed an endorsement agreement with the No. 11 John Isner. “We are...
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New Tennis Event Is Proposed – Laver Cup
The tennis calendar is probably too crowded for the sport’s own good anyway but when Roger Federer is behind...
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All England Club Appoints Interpublic Group
The All England Club has appointed Interpublic Group as the agency that will develop a campaign to promote the tournament internationally. The...
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Indian Wells Offers Sweepstakes
The BNP Paribas Open, to be held March 7-20, 2016 at the Indian Wells Tennis Garden, has announced its...
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Sharapova To Expand Her Candy Line To Include Chocolates
As she digests her 18th straight loss to Serena Williams which sent her out of the Australian Open...
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Desert Smash To Be Held At Westin Mission Hills Golf Resort
Celebrating its twelfth year, the Desert Smash announces its newest partnership, and for the first time, the annual charity...
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Tennis Channel Sold To Sinclair Group
The Tennis Channel has been sold to the Sinclair Group for $350 million. The agreement will include $200 million...
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Australian Open Now Receiving $7 million Annually From ANZ
The bank ANZ is now putting its most significant marketing investment into tennis, going from a minor Australian Open sponsorship to a having a big tournament presence in...
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Social Playground Is Now $1.1 Million Business
A small company has gained big business thanks to its presence at the Australian Open. Australian events company Social Playground is now a...