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Indian Wells Plans Major Improvements To Stadium 1 For 2017
The Indian Wells Tennis Garden will make numerous improvements to Stadium 1 following the 2016 BNP Paribas Open, including...
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Lacoste Renews Sponsorship of Miami Open
The Miami Open will have Lacoste as its clothing sponsor for a second year, with the French apparel company planning several promotional...
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Becker Is Launching A Tennis Academy In China
Boris Becker will work for the greater recognition of Chinese tennis after signing on as celebrity endorser of a...
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BNP Paribas Is Happy With Its Sponsorship of Indian Wells
The regional CEO of BNP Paribas is happy with the company’s affiliation with Indian Wells and suggested its sponsorship...
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BNP Paribas Creates Annual Scholarships For Indian Wells Area High School Tennis Players
BNP Paribas, a global leader in supporting both amateur and professional tennis, has announced the creation of annual scholarships...
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Nadal, The Brand, Is Rolling Along Nicely
Modest islander Rafael Nadal, one of the best-paid millionaires in tennis, shyly declines to label himself and his worldwide...
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John McEnroe Is Spokesman For BNP Paribas
John McEnroe is the spokesperson for the BNP Paribas ‘fan academy’ campaign, which aims to promote spectator involvement in the game. McEnroe, dressed...
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The Inaugural NY Empire Team In World Team Tennis Has Secured Citi as a Sponsor
The deal will see Citi become the presenting sponsor of the team. The credit card corporation will receive signage at...
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Sharapova To Launch Chocolate Line May 4
The launch of Maria Sharapova’s new chocolate line will go ahead despite the current climate of suspicion concerning the...
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Indian Wells Is Aiming For A Status Above The Other Masters Events
Along with the Shanghai Masters, Indian Wells tournament organizers have lobbied the ATP tour about creating a category of special...