The Women's Tennis Association
(WTA) today announced a strategic partnership with
Vixlet, the leading edge technology platform that allows
fans to socially connect with players, tournaments and
other passionate fans worldwide. The WTA will be the
first international sports league on Vixlet's platform.
innovative technology and state-of-the-art platform
aligns perfectly with our strategic goal to continue to
grow our international fan base," said WTA Chairman and
CEO, Stacey Allaster. "The partnership with Vixlet will
support stronger fan engagement and provide a natural
extension to our existing digital properties to help
share exciting stories through our social channels."
"The WTA is a global leader in
sports entertainment and we are excited to develop this
relationship, introducing Vixlet to both casual and avid
tennis fans around world," said Vixlet CEO Lisa Gopala.
"The WTA will utilize
leading-edge features of Vixlet built around its key
assets including, players and tournaments, for a best in
class fan engagement experience” said Vixlet Chairman
Vixlet helps sports leagues and
brands shape the relationship between players and fans,
with the opportunity to monetize content, increase
sponsorship and advertising opportunities, and launch
global interactive marketing campaigns. The platform
will be unveiled later this year through an integrated
web and mobile app with support for multiple languages,
including English and Chinese.
the end of 2013 the WTA defined a new vision, "To be the
most inspirational and exciting sports entertainment
experience on earth." The
introduction of the Vixlet partnership will allow fans
to access exclusive content; receive personalized event
information; and utilize social features, promotional
messaging and rewards, in an effort to unite, engage and
showcase the international WTA community.