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Bouchard Is Becoming A Social Media Phenom








Eugenie Bouchard is fast becoming a social media phenomenon after her Wimbledon final rocketed the 20-year-old to the top of the collective Canadian sports conscience, The WTA No. 7 who next plays at her home event in Montreal from August 4, has reached nearly 300,000 Twitter followers and was a permanent fixture in the top five tweeting trends during her recent Wimbledon run.

The photogenic and media-savvy player has well over 700,000 Facebook likes and the attention the young player is receiving is only good news for Tennis Canada. “If we compare (it to the) same date last year, we have sold three times the amount of tickets for the Rogers Cup women's finals,” marketing director Louis-Philippe Dorais told local media.

“Beyond the great results she shows, Eugenie is a complete package. She is aggressive and spectacular on court. Her playing signature is very interesting to watch. She is beautiful and has an engaging personality.”

Bouchard is the result of a move by the development body back in 2006 to take charge of the development of home-grown tennis talent.

Jean-François Dumas, head of Influence Communication, said he told her hometown newspaper that Bouchard has much going for her. “First, she is a Quebecer. Second, she is a beautiful, eloquent young woman who is comfortable in front of cameras.”

Her image has grown exponentially along with her tennis. In 2013, she was not even listed among the top 1,000 of the most-searched-terms list in her native Quebec. “Media coverage has been centered on men: hockey players, politicians – and fortunately for women – criminals, all are usually men. However, if we would to compile all the coverage that has come out since the beginning of this year, she would be in the top ten.

"And that’s considering the Sochi Olympics, the Canadians' playoff success, the Isle-Verte (train crash) tragedy and a provincial election. This week, she has made the top of the news in Canada and Quebec – and it doesn’t stop there."

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