Eugenie Bouchard is fast becoming a social media
phenomenon after her Wimbledon final rocketed the 20-year-old to the top
of the collective Canadian sports conscience, The WTA No. 7 who next
plays at her home event in Montreal from August 4, has reached nearly
300,000 Twitter followers and was a permanent fixture in the top five
tweeting trends during her recent Wimbledon run.
The photogenic and media-savvy player has well
over 700,000 Facebook likes and the attention the young player is
receiving is only good news for Tennis Canada. “If we compare (it to
the) same date last year, we have sold three times the amount of tickets
for the Rogers Cup women's finals,” marketing director Louis-Philippe
Dorais told local media.
“Beyond the great results she shows, Eugenie is
a complete package. She is aggressive and spectacular on court. Her
playing signature is very interesting to watch. She is beautiful and has
an engaging personality.”
Bouchard is the result of a move by the
development body back in 2006 to take charge of the development of
home-grown tennis talent.
Jean-François Dumas, head of Influence
Communication, said he told her hometown newspaper that Bouchard has
much going for her. “First, she is a Quebecer. Second, she is a
beautiful, eloquent young woman who is comfortable in front of cameras.”
Her image has grown exponentially along with her
tennis. In 2013, she was not even listed among the top 1,000 of the
most-searched-terms list in her native Quebec. “Media coverage has been
centered on men: hockey players, politicians – and fortunately for women
– criminals, all are usually men. However, if we would to compile all
the coverage that has come out since the beginning of this year, she
would be in the top ten.
"And that’s considering the Sochi Olympics, the
Canadians' playoff success, the Isle-Verte (train crash) tragedy and a
provincial election. This week, she has made the top of the news in
Canada and Quebec – and it doesn’t stop there."